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Brexit adds £500 to the cost of Apple’s Macbooks in the UK

Apple unveiled a new range of MacBook laptops today. Yes, more shiny, Yes, they are not compatible with anything except some bizarre attachment that only Apple has developed.

Yes the power cable has changed again (Here at Brexit24 we particularly hate Apple’s incessant power cable changes…), but the real story is the whomping 20% price increase – due to the fall in the value of the Pound Sterling since Theresa May’s (cataclysmic) speech at the Conservative Party Conference.

The new Mac Pro has risen, for example from £2,499 to £2,999 despite no dramatically new features. Apple addressed the price rises :

Apple suggests product prices internationally on the basis of several factors, including currency exchange rates, local import laws, business practices, taxes, and the cost of doing business. These factors vary from region to region and over time, such that international prices are not always comparable to US suggested retail prices.

Apple Inc.

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